Analytics & Insights

Track performance, conversions, and user behavior

Analytics Setup Required

To start tracking analytics, you need to set up Google Analytics 4:

Create a Google Analytics 4 property at analytics.google.com
Copy your Measurement ID (starts with G-)
Update components/analytics/Analytics.jsx with your ID
Deploy your changes and data will start flowing

Conversion Tracking

Booking completions (purchase event)
Booking funnel steps (4 steps tracked)
Gift certificate purchases
Newsletter signups

User Engagement

Page views (all pages)
External link clicks
Event RSVPs
Image gallery interactions

Key Metrics to Monitor in GA4

Booking Conversion Rate

Track funnel drop-off at each step

Traffic Sources

Where visitors come from

Event RSVP Rate

Event page to RSVP conversion

A/B Testing Framework

The app includes a simple A/B testing component for testing different CTAs, headlines, and UI variations.

import ABTest from '@/components/analytics/ABTest';

<ABTest
  name="hero_cta"
  variants={{
    control: <button>Book Now</button>,
    variant_a: <button>Reserve Your Stay</button>
  }}
/>

Test assignments and interactions are automatically tracked in GA4

Open Google Analytics GA4 Setup Guide